TRAFFIC
One of the most common phrases you will hear about traffic online is that it is divided into two categories: free traffic and paid traffic. However, such a simplified view may confuse many newcomers. They might follow the advice of some gurus, which is to focus on free traffic-generation methods first to see how they work and save money, then only make the leap to paid traffic sources after they see some real results. This may sound like a good idea at first, but what happens is that these guru’s disciples get no sales from “free” traffic generation techniques and eventually either give up or spend their money on paid sources, but still without experiencing the results they expected.
Let’s do things right from the beginning. It’s important to understand that you must pay for traffic, one way or another. Either you will spend more money and save more of your time and effort, or you will expend more time and effort and therefore save more of your money. Properly executed, both methods will work. The only difference between them is in the amount of time that will pass before you can expect to see results.
You must also realize that proper setup and execution are key to success here. You can spend tons of money for traffic, watch your traffic climb, but still make no money off of it. You can also spend a much more reasonable amount and achieve fantastic results, if you know what you’re doing.
In addition, you must be aware that there are a lot of so-called "proven traffic sources" online, ones that provide different “elite services” that guarantee to send your links to “millions of hungry buyers” for the price of a cup of coffee. These scammers are as similar to real traffic providers as chalk is to cheese.
So where should you begin? If you are serious about starting an online business you first need to determine a realistic amount of money that you can spend to build your promotion system. This is critically important for you, because even if your funnel is excellent and the product you choose is in high demand, if you have no money to devote to generating traffic, you will have no sales. Again, the more of your personal time, skills, and energy you can devote to this, the less money you will have to spend when establishing your system. Don’t worry if you don’t have any relevant skills; you can always pay someone else to do something or order it for a price. Your own desire to learn how to succeed will play the most crucial role in your success. You can learn more about funnel creation on the Conversion page of this site.
The basic sales model includes a proven, in-demand product to sell and your own sales funnel with a lead-capture mechanism. Having all that, all you need to do is add one traffic source after another, thus increasing your list and your sales. Such traffic sources include:
• Google AdWords
• Facebook
• YouTube
• PPC/PPV traffic networks
• Banner ads
In addition you can leverage CPA traffic, mobile traffic, traffic agencies and many other advanced methods that, once you get them working for you, can provide unlimited traffic flow to your funnel.
To work properly, each one requires an intelligent ad campaign setup and that you follow just one more rule: Start small, scale big. Every new traffic source must be checked against this rule before you spend any serious amount of money on it.
Within just a few days of creating your first properly executed, well setup campaign launch, you will be shocked by your results. Learn more about how to choose the right traffic sources for you and the right way to create an ad campaign on the Products page of this site.
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